"Can you explain that in English?"
The 6 Most Dangerous Words in the Content Development World
Do you ever get that question? Or do you get blank stares after delivering your PowerPoint? Do you get dull responses after following up with prospects who've downloaded your white papers? I'd like to help you eliminate those situations entirely. I'm a marketing and advertising copywriter with loads (and batches, and gigabytes) of experience in high technology - more specifically, enterprise software, consumer electronics, networking, telecom, specialized hardware, and the inter-connected IP layers among them. I translate complex technologies into clear, compelling business benefits. I help you develop content that is both persuasive and understandable. If you don't have time to tackle new writing projects, or if your marketing team is currently overburdened, I can assist. When signing up new clients, I focus on three areas:- I’m looking for marketing managers, directors, VPs and CMOs that are interested in producing remarkable, user-centric messages. Whether you’re an enterprise software developer or a consumer hardware manufacturer, someone has to use your product and I want to speak to them directly – where they live and breathe functionally, practically . . emotionally. I’m finished with the business of Gobbledygook. (I’ve done it for years, and it’s a whore’s business. You can see one of my corporate samples here. The writing’s OK, but the mission is often “play it safe,” so there’s not a lot of ‘remarkable’ in there.)
- I’d like to get you thinking beyond immediate sales metrics. I’m interested in “moving the needle,” of course, and testing for the best results. But I really want to find out what’s unique and authentic about your products, your people and your customers. Then I’d like to move you into that zone beyond profit focus – the area where you’re accumulating evangelists first, laying the ground work for the money gusher that follows (something you can be proud of on multiple levels).
- I don’t want to rush it, ‘phone it in,’ or make it sound like your competitor’s copy that you think is adequate. If you’re looking for a ‘cut and paste’ then paraphrase job, then I’m the wrong guy. There’s no value there, and there’s no way for me to shine and provide you with a real return on your money. It’s a dead end street.
- White papers
- Case studies
- Brochures
- Web content
- Blog ghost writing
- Landing pages
- Newsletters
- Scripts
- Presentations/Flash
- Emails
- Direct mail
Mary Passarelli Marketing Manager Computer Associates "When you find a reliable, experienced freelance writer like Phil Dunn, it's often cheaper, quicker and less complicated than doing it in-house."
Wona Chung Marketing Director DemandTec "If I need something written with little direction or input, I turn to Phil Dunn. With Phil I know that I can send an email and he will start writing. I can count on him to cover the things I can not get done, and that they will be of the quality I need. It's amazing to me that with little direction or input Phil consistently exceeds my expectations. Thank you, Phil, for always coming through for us again and again."
Kristen Timmers Global Services Integrated Marketing NetApp
