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IShares ad in wall st journal

Ask a question and grab attention. This is a good example. One critique I have of the ad is that there's not much effort to differentiate or offer a unique, compelling USP. Beautiful use of context, though. The audience is reading the paper. The ad engages them in that specific context. The niche is dead on – it's the investor section of the WSJ.




  • http://www.elektronikprodukte.com Elektronik Produkte

    Can you provide more information on this? I was looking for this additional information, just bookmarked to check out the updates ;)

  • http://www.qualitywriter.com Phil Dunn

    It’s a good example of benefit selling. Are you looking for more info with respect to a specific angle that the ad is working?

  • Albertine Horsey

    What is captcha code?, pls provide me captcha code codes or plugin, Thanks in advance.

  • http://www.qualitywriter.com Phil Dunn

    Here’s the definition: http://en.wikipedia.org/wiki/Captcha

    And a simple one for WordPress.

    http://wordpress.org/extend/plugins/simple-captcha/

    Akismet has captcha, too.