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Archive for 2008

Multi layered starbucks promo/ad

This was in the starbucks near my house. The layers are both fascinating and ironic. .. From both a marketing and general perspective. The ethos campaign wants starbucks customers to buy bottled water – something kind of environmentally wasteful – in order to fund a water development project for the guys in the photo (see next photo). The mind reels….read more →

Target Niche Audiences with Facebook Advertising

If you haven’t tried advertising in Facebook yet, it might be worth a shot. Facebook is the social network site that brings friends together according to interests, existing connections, networks and groups. You can place ads and display them to anyone on Facebook based on demographics, interests, hobbies and so forth. It’s a good way to reach very targeted audiences….read more →

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