http://www.qualitywriter.com/2008/what-every-tech-company-should-know-about-trading-white-papers-for-leads/ Qualitywriter.com Mon, 19 Jul 2010 23:48:48 -0400 http://wordpress.org/?v=2.8.4 hourly 1 http://www.qualitywriter.com/2008/what-every-tech-company-should-know-about-trading-white-papers-for-leads/comment-page-1/#comment-15 John Gillett Tue, 03 Jun 2008 22:18:00 +0000 http://www.qualitywriter.com/2008/what-every-tech-company-should-know-about-trading-white-papers-for-leads/#comment-15 Great insights...I agree that giving up a prospect's email address is a small price to pay for disseminating valuable information that can position a company as a thought leader. More white papers are offered without capturing any visitor data, making those that require info appear less "acommodating." Great insights…I agree that giving up a prospect’s email address is a small price to pay for disseminating valuable information that can position a company as a thought leader. More white papers are offered without capturing any visitor data, making those that require info appear less “acommodating.”

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