If they could insert a teen dream twist in there, it would be even more provoking or compelling. Something like “Defend your sweetie from the most ghoulish thugs in Southern Calif”… or even something Freudian, like “a night that will make you want to run home to Mama.”
Participating in social media activities is like participating in any other social activity. It can be as valuable as a lunch with the boss or as vapid as a breeze shooting session at the water cooler. Or vice versa. What follows are some highlights and lowlights from a typical day of “connecting” in my life. I find the most value…read more →
So, when I talk to people about Facebook, Twitter and the like, I often come back to the idea that business is social and the Internet is just another communication device. It’s no different than the pony express, the written letter, the telegraph, the steam boat or the telephone.
Several sites aim to make this process easier… namely, Posterous, Soup.io, FriendFeed and ShareIn. I’ve tried all of them, and I’d say they’re “almost ready for primetime.” Each has value, and each has significant drawbacks.
Army Strong, Fan Strong, Live Strong… Does anyone have an original thought? Or is there some science behind this cowardly mimicking?
“I once used the word ‘obsolete’ in a headline, only to discover that 43% of housewives had no idea what it meant. In another headline I used the word ‘ineffable,’ only to discover that I didn’t know what it meant myself.” – David Ogilvy “Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies…read more →
via copyblogger.com Posted via web from Phil’s posterous
Year after year, I come back to this philosophical kernel: sales is where the rubber meets the road. We often get so distracted with the fun, new-fangled Facebook, Twitter and Friend Feed tools. Yet, marketing and advertising are ultimately about sales…
UPDATE: The better way to accomplish this these days is with ping.fm or hellotxt. One of my associates in the writing and marketing world just asked me how I link up all my social media accounts so I don’t have to trot around to each site/tool to keep everyone informed. At first, I started to scratch my head… How did…read more →
There is no excerpt because this is a protected post.
“Phil – part of your talent lies in your ability to work with a host of personalities and corporate cultures..not an easy thing to do. Global Crossing looks forward to continuing our relationship with you. The only way you could get a “10″ on Response Time would be to become a full-time Global Crossing employee – which doesn’t’ appear to be in the cards. I put a 9 down only to manage my own expectations that I may need to wait a few days for you to be available…. 
”
Michelle Soltesz
Senior Marketing Communications Manager
Global Crossing
