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Archive for January, 2009

8 Deadline and Draft Submission Tips for Marketing Managers and their Copywriters

Whether you’re a writer or a marketing manager trying to get a specific project done, you’ll find some sticking points related to this dilemma. I can offer a few tips to the writers out there. Then I’ll go into some tips for marketing managers/directors/VPs.

What the F*%$? Does Swearing Increase Marketing and Sales Persuasiveness?

I just read an interesting article on persuasion specialist Robert Cialdini’s Influence Report site. The studies he’s following indicate that “timid” swear words peppered throughout sales and marketing presentations capture the attention of the audience. If the words are left out (as indicated in group studies) the messages have less impact and memorability. Here’s the article link again: What New…read more →

Do Profits Come Easier During Recessions?

The answer is YES.. but in a round about way. During recessions a lot of companies scale back marketing efforts to preserve cash. Turns out, this is a huge mistake. The following facts demonstrate the folly of those who stop yelling from the mountain top when they need to most. They’re from John Forde, marketing genius and direct response expert…read more →

Violin Stunt is Moving and Disturbing – And There’s a Marketing Angle!

The Washington Post ran an article this past Monday about a musician who showed up to play violin at the entrance to one of the D.C. Metro stops. In a nutshell, most of the passers-by that morning ignored or were annoyed by the man playing some of history’s most complex masterpieces on a $3.5 million Stradivarius violin. The man was Joshua Bell, the Avery Fisher honoree as best classical musician in America. Only one woman recognized him.

Is the White Paper the New Brochure?

My clients have been asking for white paper writing quite frequently over the past few years. I don’t know if that’s a general trend, a function of my expertise and focus, or some perfect storm related to my Google page rank and key words (aside: I need to do some testing/SEO autopsy). In any event, I’m seeing a trend. In…read more →