These gems from Jack Forde’s Copywriter’s roundtable newsletter. The most anticipated email in my inbox. http://copywritersroundtable.com
“Many a small thing has been made large by the
right kind of advertising.” – Mark Twain
“Words calculated to catch everyone may catch no
one.” – Adlai Stevenson
“Yes, I sell people things they don’t need. I
can’t, however, sell them something they don’t
want.” – John O’Toole
“Everyone is in sales… whatever area you work
in, you DO have clients and you DO need to sell.” -
Jay Abraham
“Advertising people who ignore research are as
dangerous as generals who ignore decodes of enemy
signals.” – David Ogilvy
“I once used the word ‘obsolete’ in a headline,
only to discover that 43% of housewives had no idea
what it meant. In another headline I used the word
‘ineffable,’ only to discover that I didn’t know
what it meant myself.” – David Ogilvy
“Never write an advertisement which you wouldn’t
want your family to read. You wouldn’t tell lies to
your own wife. Don’t tell them to mine.” – David
Ogilvy
“Committees can criticize advertisements, but they
should never be allowed to create them.” David
Ogilvy
“For a business not to advertise
is like winking at a girl in the dark. You know what
you are doing but no one else does.” – Stuart Britt
