One of the hottest, latest conversation starters in marketing and sales meetings across the planet is “social media.” Ask people to join you in a meeting about social media, and you’ll find a lot of takers. This goes for internal folks and customers/prospects alike. The hype has hit that critical mass level.
But you’ll soon find out that most people don’t know what the heck they’re talking about or what the heck they want to accomplish with social media.
Everyone loves it, of course.
“I’m on Facebook!”
“Follow me on Twitter.”
“Join me on LinkedIn.”
Yet a lot of marketing and sales folks who are pumped about what this all means can’t give you a detailed outline of their social media and social networking strategies.
And by strategies I mean the following: How can I leverage social media platforms to make a difference in the lives of my customers or prospects?
Ask yourself some questions to get to the root of this strategy dilemma:
The ultimate goal of an exercise like this should drive to one general area, and that is: How does the person on the other end of these transactions and communications stand to profit from the exchange?
Are you solving a problem for them? Can you help them make more money for themselves and their company? Can you help them get a job or a promotion? Can you help them keep a job that they fear they might lose? Can you reduce their debt burden? Can you help them build out their market share? Can you help them reach more people and sell more via social media?
These are the kinds of questions you need to answer before you start jumping up and down about Facebook, LinkedIn and Twitter.
Otherwise you’re just propagating counter-productivity. Everybody knows that Facebook and Twitter are major time suckers unless you’re positioned to help someone every day. You have to actively help people get what they want out of life – whether that’s more sales, more compelling advertising, better health, a happier family life, a loving relationship, a place to live, a job.. whatever it is that’s motivating them.
Make the connection between what you offer and what people need, and you’ll be using social media and social networking tools effectively.
If you’d like to explore these topics in more detail and create a marketing campaign that gets immediate results, please give me a call at 949-515-3510 or email me at firstname.lastname@example.org.
P.S. I can help you start figuring out what your prospects are looking for in just a few simple steps (using Facebook and Google AdWords, btw).