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Archive for 2009

How to Log In to LogMeIn Free When Using Windows 7 or Windows 7 RC

I did hit one stumbling block, however, because I’m using Window 7 RC (release candidate) on several of my computers. There’s a trick to logging in. You have to specify the name of the computer as well as the login when you’re logging on (and the password, as well).

Stop Saying “Frankly” My Dear – Why You Shouldn’t Write Honestly in Your Marketing Documents

I couldn’t resist and said, “Are you going to let me know when you switch back to dishonesty?”

How to Evaluate Freelance Writers

One of my clients is a rubber manufacturing company. They make custom compounds for a varitey of different industries. Their products can be found in the car you’re driving, for example. The client often complains about regulations. They have a lot of hoops to jump through just to make one pound of rubber. Environment, labor, disposal, transportation and a host…read more →

Are you working on a writing project right now? Stuck? Send me a sentence and I’ll help you fix it.

Stop what you’re doing. Don’t get distracted or procrastinate. Send me a quick email with the copy in question. I’ll send you some options, ideas and a high quality alternative to your existing sentence.

T-Mobile Customer Service Fiasco – Small Scams and Big Downside in a Social Media World

During the sign up process I told the rep that the charger jack on my phone doesn’t work so well. You have to connect the cord just right to get it to work. He told me to sign up for their $6 insurance plan and then file a claim with Asurion, T-Mobile’s mobile phone/cell phone claims company. I’d get a new phone and be set, he assured me.

How to Change the Default Zoom Percentage or Size Percent of Your Page in Microsoft Word

Well, with a bigger screen or a different size ratio, you probably noticed that Microsoft Word docs (I’m using Microsoft Word 2007) look smaller on the bigger screens.

Spinnish – The New Language of Idiocy and Why You Should Fear It

Stanford University’s research showed that people who write and speak in short sentences (while using short, simple words) are perceived as more intelligent than those who get crazy with big words and grammar complexity.

How to Use Social Media to Promote White Papers

“Social media communication is about connecting with specifically targeted audiences”

“Click it or ticket” – Government Marketing at Work on the California Freeways

Ok – something’s been bugging me. I’ve been doing some freeway driving lately. And that’s not what’s bugging me. So unbelievably stupid! It’s these dang signs that crop up every 5 miles along California highways. “CLICK IT OR TICKET” they delcare! As if we didn’t get this memo from the 1970′s. Here we have LED signs all over the freeways…read more →

How to Feed an Anorexic: 3 “MO” Marketing Tips for Serving Up Business During Tough Times

Business is tailing off a bit, as it usually does in the summer months. However, this year is a little different. The general economic malaise is always in the back of my mind, so that’s a bit unnerving. To counter the effects of business paranoia, I’ve decided to get back to basics and describe the 3 things that are necessary…read more →