Technology executives, marketing managers, creative directors, sales people, CMOs, VPs and CEOs all have one thing in common. You have to sell despite the current economic climate.
You can’t just turn off the bull-horn and expect to save money by being quiet, though. That’s a recipe for disaster.
I’ve detailed this elsewhere, demonstrating how the smart companies actually gain market share during recessions or depressions. So I won’t belabor that point any further.
So, how do you connect with customers when they’re so resistant to new spending initiatives? How do you generate better leads when customer budgets are shrinking?
Here a quick, high-level run-down of the pertinent answers.
First, you should show them:
I can help you do this by writing your white papers and customer case studies, which are crucial lead generation pieces.
The next question you should be asking is: How do I find people that are interested in these topics (with respect to my solutions/products/services)?
I have several different approaches to this last question. Some are social media related, some involve emailing people, some use good old-fashioned direct mail, some utilize Google Adwords and Facebook ads.
If you’d like to explore these topics in more detail and create a marketing campaign that gets immediate results, please give me a call at 949-244-9440 or email me at dunn@qualitywriter.com.
P.S. I have a really efficient system for carrying out these types of direct marketing plans. Please give me a call or email and I’ll tell you how I automate direct response campaigns with my assistant.
P.P.S If you end up hiring me to write some content for you, there’s zero risk. When the copy drives sales it’s essentially free. (All it takes is one extra sale to absorb your writing costs. You can’t lose.) Plus, I personally guarantee my work. You get a full refund by just calling up and telling me where I missed the mark and what I could have done better. I need you to tell me at least five things we could have done better. There’s one little catch: If you decide to keep the copy and continue using my services, I’d like you to give us a referral to one of your colleagues who you think can benefit from our services. Easy.
“Phil – part of your talent lies in your ability to work with a host of personalities and corporate cultures..not an easy thing to do. Global Crossing looks forward to continuing our relationship with you. The only way you could get a “10″ on Response Time would be to become a full-time Global Crossing employee – which doesn’t’ appear to be in the cards. I put a 9 down only to manage my own expectations that I may need to wait a few days for you to be available…. 
”
Michelle Soltesz
Senior Marketing Communications Manager
Global Crossing
