http://www.qualitywriter.com/2009/what-the-f-does-swearing-increase-marketing-and-sales-persuasiveness/ Qualitywriter.com Wed, 18 Jan 2012 10:18:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.qualitywriter.com/2009/what-the-f-does-swearing-increase-marketing-and-sales-persuasiveness/comment-page-1/#comment-23 Phil Dunn Wed, 28 Jan 2009 15:12:28 +0000 http://www.qualitywriter.com/?p=518#comment-23 The study was clear about the words being fairly tepid.... so we're probably not talking about "revolting" territory here. The kernel of the thesis/data returned is that jolting words keep people's ears perked up. Perhaps a sad commentary on attention spans and modern media? Personally, I think you don't have to resort to any kind of gimmick if you've got really compelling, interesting, deep content that's presented in an engaging way. That kind of content is a rarity, however. The study was clear about the words being fairly tepid…. so we’re probably not talking about “revolting” territory here. The kernel of the thesis/data returned is that jolting words keep people’s ears perked up. Perhaps a sad commentary on attention spans and modern media? Personally, I think you don’t have to resort to any kind of gimmick if you’ve got really compelling, interesting, deep content that’s presented in an engaging way. That kind of content is a rarity, however.

]]> http://www.qualitywriter.com/2009/what-the-f-does-swearing-increase-marketing-and-sales-persuasiveness/comment-page-1/#comment-22 gordon daly Wed, 28 Jan 2009 14:50:26 +0000 http://www.qualitywriter.com/?p=518#comment-22 What the #$%@ are you talking about?! The use of profanity in presentations, while possibly garnering increased levels of reader attention (for the most part- negative), merely demonstrates an author's short comings in the vocabulary space as well as his command of the English language. In addition, it surely compromises a brand's patina, which a company has likely spent a fortune to establish over an extended period of time. Effective presentations are built on relevant content not revolting copy. What the #$%@ are you talking about?! The use of profanity in presentations, while possibly garnering increased levels of reader attention (for the most part- negative), merely demonstrates an author’s short comings in the vocabulary space as well as his command of the English language. In addition, it surely compromises a brand’s patina, which a company has likely spent a fortune to establish over an extended period of time. Effective presentations are built on relevant content not revolting copy.

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