Your marketing documents should act as natural extensions of your sales efforts. They need to be good enough to pay for themselves by consistently generating leads, appointments and closed business.
Take a look at your documents. Are they living up to that promise?
Where can you get more bang for your buck? I recommend stepping up your case study development process.
Case studies or success stories are perfect for a company your size. They speak directly to targeted industries and show prospects “social proof” of customers who’ve already succeeded with your solutions.
Now ask yourself: Do you have time to do the interviews, write drafts, follow up, edit, revise and get everything approved and set for layout?
I can help.
I’ve been writing case studies for leading technology companies every month since 1995. Even better – I’ve sold millions of $$$ worth of software, hardware and custom solutions by telling customer success stories in print.
If you like what you see, take me up on my latest special offer: Book me for 5 case studies by July 15, 2010, and I’ll throw in a free copyedit of any other piece of collateral (up to 10 pp).
Call me at your earliest convenience (949) 244-9440, or email me firstname.lastname@example.org.