I like to periodically reset and remind myself that tech is only a bunch of tools for ideas. That’s why they’re important to me, at least.
Just ordered The Thank You Economy: http://ping.fm/tOX8u Thank you @garyvee great cover, btw # Networks "creatively" blocking GoogleTV http://ping.fm/gdOUk # Two problems with whining http://ping.fm/WnIWi # How To Measure Blog Conversion – Blog traffic, content engagement, online community, social proof, all key aspects o… http://ow.ly/19zyjj # Who Wants to Get Paid $100 for Writing a Blog Post? http://ow.ly/19zyjm # How…read more →
Are you wasting time developing unproductive marketing documents? http://bit.ly/bqSruL # “How could the malls be full while we’re in a recession?” asked his wife. http://bit.ly/a1IxOE # Has Food Marketing Made Us Into Picky Eaters? http://bit.ly/bBAb9z # Why Sexy Photos and Facebook Ads Are Dangerous http://ping.fm/bkFif # Beware the Social Media Rathole and Re-Focus on 5 Key Business Disciplines http://ping.fm/lHtmo #…read more →
"marketers are working hard to make ads not only hard to ignore, but impossible to ignore" via @mike_elgan http://bit.ly/bus4Xu # Twitter Weekly Updates for 2010-10-01 http://ow.ly/19ldv7 # Entrepreneurs: Blogging Requires Commitment. Are You Ready? – Just to give you an idea, the answer involves things l… http://ow.ly/19ldvb # Spice It Up With The New WordPress App! http://ow.ly/19ldve # How to…read more →
"People are too overwhelmed to give attention freely. It now must be taken from you." via @mike_elgan http://ping.fm/jVkEo # Interesting info-graphic for all you mobile app developers out there: http://goo.gl/3sjp # Avoid This Common Mistake When Pricing Your Promotions http://ping.fm/7Rf0t via @robertbly # Are you starting with the experience and working back to the product? Experience Marketing Trends http://ping.fm/20clb #…read more →
Be careful when changing the left digit. Example: a service business found no price resistance raising price five dollars from $40 to $45.
What are you doing to ensure that your marketing messages are working back from the emotion to the product? Do you have processes in place to ensure that your clients or customers are thinking closely about these kinds of drivers? . . whether they’re experiential drivers, lifestyle positioning, or product add-ons for specific causes, charities, or events.
Here’s one that I cooked up for a small business client of mine. (Popplet is very cool, btw). If you’re trying to generate leads – or just improve your conversion on existing customers/prospects – you need to have a strategy or process in place. This is just one simple approach. Are you doing this? Do you need help with any…read more →
This one is different, because it’s a Web application that has all the features I need in one package. The mind maps I make are shareable and “social,” so I can show people all my thoughts and even collaborate them without any local client program.