True – not enough time in the day to get into the grids and clean up data.

Far be it from me to support competitors but the truth is this contacts stuff is very difficult, not because of technology, although that's bad enough.

Google and Outlook seem to do OK but Google to Apple Mail and vice versa is just awful. Guess this is a technology issue with the difference between .csv and vCard.

I'm sure this doesn't apply in your case but the main problem actually comes from the way people use their email address book – not as an information resource but a fast way of filling in the address in an email message. Half of its out of date, most of it's incomplete and inconsistent through the file. On top of that there's a bunch of stuff not needed, or wanted in a business application.

That makes proper transfer of relevant and accurate data across to a business app really tough. But it gets much worse when trying to consolidate several people's address books into a single business database. The problem grows exponentially with every additional address book.

We used to have a very sensible approach, using a .cvs template users could copy/paste to from Excel files. It only took a few minutes and guaranteed consistent data across the app. The problem was users didn't want to spend the time cleaning their own data.

Email has just about no concept of context or process, so users can be as sloppy as they like – but that's not the case with a proper business app where you link data in context, so users don't have to go looking for it.

I like the FOB site, tagline and graphics. Good testimonials, too.

My glitch with Salesforce, Batchbook and the like is the conversion from Gmail contacts to their platforms. Mapping correctly is a bitch.

I would be a big fan of the cloud of course, and recognise the leadership Salesforce.com has brought to software of all descriptions, particularly in reducing enterprise software costs.

However, I'd also like to suggest they missed a word in the tag line – it would more appropriately read Success – Not Simple Software.