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Archive for 2012

Do you agree?

Do you agree?

“All external SEO efforts are counterfeit other than one: Writing, designing, recording, or videoing real and relevant content that benefits those who search.” – Ken Krogue, Forbes Magazine Contributor           Source: The Death Of SEO: The Rise of Social, PR, And Real Content

Are Your PPC Campaigns Designed to Convert?

It’s amazing how many pay-per-click campaigns – by companies that are paying huge $ for expensive keywords – fail at this one simple task. Search engine marketing is not that difficult. Yet so many PPC campaigns fail to connect distinct offers with landing pages that pick up where the click leaves off. If you need help developing content for PPC…read more →

Don’t Believe the Hype, Flava. What is Social Media?..really

Don’t Believe the Hype, Flava. What is Social Media?..really

I’m going to start this post with a confession: I’ve been spending a lot of my non-work time with social media tools, platforms and networking sites. This is ironic, by the way, because one of my recent posts is titled: Beware the Social Media Rathole and Re-Focus on 5 Key Business Disciplines. My latest obsession revolves around the ultimate tools for…read more →

Beware the Social Media Marketing Rathole and Re-Focus on 5 Key Business Disciplines

Beware the Social Media Marketing Rathole and Re-Focus on 5 Key Business Disciplines

“If it doesn’t sell, it isn’t creative.” – David Ogilvy I just read an interesting post on ad agency focus in the Web 2.0 world by DJ Francis of Online Marketer Blog. The article elaborates on what David Ogilvy said about creativity so many years ago. Year after year, I come back to this philosophical kernel: sales is where the…read more →

Mobile Marketing Tip from the 1940’s: How to Simultaneously Advertise to Two Audiences with One Text Message

Mobile Marketing Tip from the 1940’s: How to Simultaneously Advertise to Two Audiences with One Text Message

This from Anecdotage.com: “Ttlly Brllnt!” mobile marketing idea from the 1940’s. “The famed florist Max Schling once ran a brilliant ad in The New York Times: The copy, entirely in shorthand, was clipped by thousands of curious businessmen who naturally asked their secretaries for a translation. The ad – addressed to these very secretaries – asked them to remember Schling…read more →

Email to Friends [kick-back, green room, flip-flops time of year]

Email to Friends [kick-back, green room, flip-flops time of year]

Hope you’re enjoying the summer. While we’re in the kick-back, bottom-turn, flip-flops time of year, I thought I’d send out a quick note to offer some web marketing insights (gratis for friends, of course). I know a lot of you have your own businesses, and some of you are trying to figure out how to launch products and services without…read more →

17 Quick Tips for Proofing your Content Development after the Writing’s Finished [not for SEO hacks]

17 Quick Tips for Proofing your Content Development after the Writing’s Finished [not for SEO hacks]

Content development takes time and effort. You need to come up with ideas, shape them into quality articles, and actually write them out. But there’s more to it.  You also have to maintain practices that help you ensure quality writing standards. Here are 17 quick content development tips for the stage that comes after your ideas have been captured and…read more →

How do you get new business? [quick Lead Generation poll with real-time feedback]

How do you generate leads, get new business, schedule appointments, book new consultations . . how do you start the whole demand and lead generation process?

Ogilvy Advertising Fast Facts: Who Reads What When It Comes to Web Copy?

Web copy tips from Ogilvy On Advertising, one of the ad world’s most famous texts. Roughly six times as many people read the average article as the average advertisement. Four times as many people read captions as read body copy…So, caption every photo if you want the opportunity to communicate and persuade. Headlines get five times the readership of body copy….read more →

Write Less, Sell More! – Tested Content Development and Inbound Marketing Strategies

Write Less, Sell More! – Tested Content Development and Inbound Marketing Strategies

Sugar-Free Methods for Selling With Words Packing marketing documents with hyperbole and sensationalism is like bringing wedding cake to a casual potluck party. And it’s a no-no with content development. People are taken aback by the butter cream frosting, frilly edge treatments and impeccably placed rose petals. The sheer volume of sugar sets them up for a crash. Also, the…read more →