If you are, stop here and read no further. Those campaigns are paying for themselves, and you don’t need my services.
If you’re like most businesses, however, you’re somewhere in the middle. Maybe your production schedules don’t exactly hum along. Maybe your agency charges you outlandish fees for slick account managers paired with just-out-of-college copywriters. Maybe you’re tired of long presentations and creative dog-and-pony shows that elongate your delivery timelines. Maybe your content and promos perform below expectations.
Whatever your situation, you probably need to lower costs while improving results.
Some quick tips:
1) Break out creative functions in order to afford better quality. We’re living in a “long tail” freelancer world. There are dozens of highly qualified artists, writers and Web developers out there (including me) that have extensive experience in your particular business. My niche happens to be technology – enterprise software/hardware and telecom/networking, to be precise. If you escape the monthly ad agency overhead, you can afford to work on tightly focused projects without breaking the bank.
2) Create promos and content that are designed for re-usability. For example, you can use that white paper you just published to crank out a bunch of other content and campaigns, including direct response pieces, AdWords campaigns, landing pages, videos, email blasts and more.
3) Pay as you go and turn your ideas into reality within days. If you could get an estimate for a specific project within an hour.. and then kick off the project within the next hour, would that make you smile? With a pay-go, turn-on-the-spigot-as-you-need-it freelancer, you can be really nimble and proactive. Agility is the key these days. You can respond to market events, competitive threats or new information really quickly. You save money by using a freelancer and capitalize on opportunities quickly.
So, who should write your next marketing promo?
I suggest me.
I’ve been producing results for some of the biggest names in the business (CA, HP, IBM, Microsoft, D-Link, Software AG, Hyperion-Oracle and many others large and small) for the past 15 years. I’m a nerd with a pen and a whole lot of marketing experience.
Call me now (949) 244-9440 to discuss your plans. Or email email@example.com.
I want to help you move the needle.