This from Anecdotage.com:
“Ttlly Brllnt!” mobile marketing idea from the 1940′s.
“The famed florist Max Schling once ran a brilliant ad in The New York Times: The copy, entirely in shorthand, was clipped by thousands of curious businessmen who naturally asked their secretaries for a translation. The ad – addressed to these very secretaries – asked them to remember Schling when the boss wanted flowers for his wife!”
What language do your customers (or their employees) speak? Are you using it to get their attention? I immediately think of IM and text message shorthand when I read the story above. A message to parents of kids (marketing something relevant) would be great in that text-message slang. The parents would take it to their kids for translation and you’ve advertised twice for the price of once. Crafty.