Quantcast
Need Help Fast? Call (949) 667-6101

Ogilvy Advertising Fast Facts: Who Reads What When It Comes to Web Copy?

Web copy tips from Ogilvy On Advertising, one of the ad world’s most famous texts.

  • Roughly six times as many people read the average article as the average advertisement.
  • Four times as many people read captions as read body copy…So, caption every photo if you want the opportunity to communicate and persuade.
  • Headlines get five times the readership of body copy.
  • Body copy is seldom read by more than 10 percent of the readers of a publication (ad, brochure, data sheet, web copy). Those 10 percent are the serious prospects you’re looking for.