About Us

Who is QualityWriter?

We want to help you do great things and stand out in the crowd.

QualityWriter is a 14-year-old marketing writing firm that specializes in information technology (IT), and high tech enterprise software and hardware projects. QualityWriter was started by Phil Dunn (photo). I write all the copy, and when I say "we" I'm referring to a decentralized support team (finance, operations, research and design) that works on a virtual/contract basis to keep our costs really low and flexible for each client. As the chief copywriter, I focus on explaining technology and communicating business benefits.

Fundamentally, I'm interested in persuading, convincing, and educating via the written and spoken word. To me, that's marketing. There are a million ways to do it, but that's the general idea.

I want to help you communicate with customers – whoever they may be. I've helped people communicate with internal customers (employees), external partners, consumers, and business-to-business targets. The formats cover a wide range, too - Web content, case studies/success stories, direct mail, brochures, newsletters, white papers, sales guides, press releases, data sheets, scripts.. all kinds of collateral, some hard sell, some soft, some purely educational or technically instructional.

I've been honing my craft for more than 14 years with repeat customers that include D-Link, H&W Computer Systems, Global Crossing, Software AG, Panasonic Avionics, M2 Global, Oracle, Hyperion Solutions, Computer Associates (CA), Pitney Bowes, Toshiba Medical, SGI and many others. I also do quite a bit of work for small businesses. I enjoy the thrill of putting together a marketing piece that puts a small company on the map, and I really like working with small biz entrepreneurs.

My specialty is technology - both high-tech and medical. You could say I “turn complex subjects into everyday benefits"... "complexity to clarity."

If you're a marketing manager, director or VP, my goals are similar to yours. I want to produce compelling marketing pieces that get you noticed in your organization and get your products and services sold in their target markets.

Take a look at the rest of the site. Browse the testimonials.

Thanks for taking the time to get to know my company.

Phil

P.S. I also write books. One is out (The 7 Essential Steps to Successful eBay Marketing, McGraw-Hill, July 2005).

Beyond Work

I've written a couple of fictional novels, Hot Synapse and Nerve Castle. I like to travel when I can. Taiwan, Hong Kong, Spain, England, Australia (all over), Mexico (all over), the Galapagos Islands, Ecuador and Peru are some of the places I've had the pleasure and fortune to visit. There are quite a few places in the USA which I've thoroughly enjoyed, as well.

For recreation, I surf, play ice hockey, and play tennis. This is all after I've completed my work, nailed every deadline and fed my three beautiful children, of course.