5 Keys to Hiring Technology Marketing Writers

1. Find someone who knows marketing writing, not a manual writer, a programmer or a graphic design firm. (If you hire a design firm that provides writing, make sure that their writers are professionals with skills that demonstrate a high level of ability and experience.)

2. Find a marketing writer that knows the technology industry. Go even further, and see if your prospective technology writer can get technical and speak with your developers, engineers and product managers. With the software and hardware industries as broad and developed as they are, try to find a specialist that knows your industry.

3. Find a technical writer with EXPERIENCE. The best way is to ask for clips. Good writers/geeks should have a Web page like this one, with links to pdfs and writing samples.

4. Determine whether the freelance writer you want to hire is truly professional. Don't waste time on hobbyists who may or not be around when you want them in on conference calls, interviews or meetings.

5. Get a marketing technology writer with good people skills. Even if they're not going to be working on site, people skills count. Oftentimes, individual writing projects turn into larger projects which require project management skills and team-oriented organization.

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