Google AdWords: Writing Clearly and Succinctly

If you want to get your mind around how important it is to write clearly and succinctly, take a spin through the following article:

http://jimbursch.typepad.com/cadcoop/2005/06/searchrelated_a.html

It talks about how Google employs writers to help companies develop those three line ads in Google AdWords. It's a type of Haiku for commerce -- a highly sought after talent these days, apparently.

Great article, fascinating subject, the wave of the future. Hemingway would have loved the whole concept (maybe).

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