Ogilvy Fast Facts

OGILVY FAST FACTS

· When selling collectible Olympic coins, the silver coins consistently out-sell bronze and gold. (Same results with medium Cokes, by the way.)

· Under the category "Get Creative with your direct marketing!": Prospects for a new Cessna Citation business jet were sent carrier pigeons with an invitation to take a free ride in the jet. The recipients were asked to release the birds with their address tied to its leg. Some of the recipients ate the pigeons, but several returned alive, and at least one Citation was sold – for $600,000.

· "Get Creative!" redux: Another advertiser wrote a letter in Greek to the headmasters of private schools, selling cooking stoves. When some wrote back that they could not read Greek, he sent them another letter – in Latin. This produced orders.

Quote

"Outcome only improves when you ignore it and attend to the nitty gritty."
--- from article "Attentional Control in Tennis" by John F. Murray, Ph. D. http://www.tennisserver.com/mental-equipment/me_11_95.html

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