5 Steps to Remember When Selling With Words

Here are five quick tips that keep you focused on the prize when writing copy for ads, brochures, mailers.. anything that seeks to sell a prospect. They come from Bob Bly's "The Copywriter's Handbook," which is one of the bibles of the industry.

1. Get Attention

2. Show a Need

3. Satisfy the Need

4. Prove Your Superiority -- and Your Reliability

5. Ask for the Order

These are from Chapter 4 (Writing to Sell). Anyone interested in what actually works in sales copy -- whether it's online, in a post card, or in an email message -- should review this chapter.

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