What Motivates Buyers? Experience or Possession?

“The function of abundance is not to possess things, but to use them and gather experiences.”

-- annonymous

This quote is, in a general sense, superb, but it’s also instructive when thinking about customers.

People buy for all kinds of reasons – reasons that run a bit deeper than most think. They aren't usually hoarding. They buy in order to experience the world, improve their lives, and share with their friends and family.

Think about this quote when you're crafting sales messages. Consider all the dreams, needs and idiosyncrasies of your aucience. You need to understand what it is they’re after in life. Chances are that it’s not “possession.”

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