How to Compete On eBay - Word Is Spreading

Book Hits 18th on Amazon Last Week

Enthusiastic readers and word of mouth has helped push The 7 Essential Steps to Successful eBay Marketing into the top 20 eBay books on Amazon.com.

Readers are learning:

How and when to cross-sell and cross-promote specific items
When to make offers and how to improve the likelihood that they'll be pounced on
Why it makes sense to ship a freebie in your package (Hint: reciprocation-obligation factor)
What kinds of customer retention and customer satisfaction strategies are a must
The best techniques for consistent, clear and compelling visual design
How to write killer descriptions and form keyword lists that draw in the right audience
How to build a brand that sticks with customers
How to drive scarcity
Why your authority is oftentimes your best selling asset
How to use FAQs to close
When and how to develop testimonials
Storytelling and problem solving strategies
How to write case studies/success stories that sell
Up-selling and cross-selling strategies
How to boost traffic to your Store and auction listings
Search Engine Optimization (SEO) techniques
Much more

The buzz is spreading with very little "corporate marketing" from the publisher. There's a real grass-roots push going on because of the quality of the product itself.

If you haven't read it yet, pick up a copy.

If you have, please post a review on Amazon and let everyone know which parts you found most valuable.

If you're in the media, please contact me and we'll have the publisher send you a free copy for review.

Thanks for all your support,
Phil, Amy & Janelle

P.S. Amazon.com and Walmart.com have the lowest prices for "The 7 Essential Steps to Successful eBay Marketing" (McGraw-Hill, 2005)

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