SEO and Copywriting -- What to Believe?

Half the battle with selling online is exposure. You need Web pages that rise to the top of the search returns. That takes careful keyword selection and pages that are SEO (search engine optimized).

When considering SEO, there’s trade-off you need to consider…. conversion rates. Which pages are creating sales rates that are favorable (considering how many visitors have checked out the pages)? Good copywriting that includes compelling headlines and lead-in hooks, strong offers, and consistent closing language can boost conversion rates. However sometimes good copywriting doesn’t include enough keywords for the best SEO.

A conundrum.

Check out the comments in the following article by Bob Bly (Why I Don’t Believe in SEO Copywriting). There are some good tips and perspectives.

I think the answer lies somewhere in the middle. Where you write compelling copy first, then examine it to see where you can insert key words without upsetting the flow and flavor of the writing. It’s a little tricky but worth the effort.

ebay, selling, sales, seller, marketing, writing, writer, book, books,
advertising, copywriting, journalism, media, news