Build Business by Specializing - People Need Your Expertise
As business becomes more and more competitive, it’s important to be an expert in a particular industry or product line and then transfer your knowledge to customers and prospects. It’s a great way to build business – plus, it’s a great way to live. You become intimately involved with your business and you learn along the way.
In the early sections of The 7 Essential Steps to Successful eBay Marketing, we talk a lot about this – niche marketing.
This “specialize” theme pops up quite often in business books.. so don’t just take it from me.
Cases in point:
“Those who attain to any excellence commonly spend life in some single pursuit, for excellence is not often gained upon easier terms.”
(1709-1784, British author)
“It is those who concentrate on but one thing at a time who advance in this world. The great man or woman is the one who never steps outside his or her specialty or foolishly dissipates his or her individuality.”
(1923-1996, American motivational author, speaker)
P.S. Amazon.com knocked 32% off the cover price of "The 7 Essential Steps to Successful eBay Marketing" (McGraw-Hill, 2005). Walmart.com sells if for 36% off!
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