Liberation Strategy: How to Respond to the Unknown

“Giving up the illusion that you can predict the future is a very liberating moment. All you can do is give yourself the capacity to respond. . . the creation of that capacity is the purpose of strategy.”

-- Lord John Browne

This quote applies to a lot of things. I couldn’t help but think about marketing projects and small business in general, though.

When you’re in the writing and/or marketing business (which I assume you are), you have to adapt to so many different people and projects. Only the flexible – those who respond positively despite what came before – keep getting good work and building business.

P.S. Amazon.com knocked 32% off the cover price of "The 7 Essential Steps to Successful eBay Marketing" (McGraw-Hill, 2005). Walmart.com sells if for 36% off!

ebay, selling, sales, seller, marketing, writing, writer, book, books,
advertising, copywriting, journalism, media, news