Bananas in the Cereal Aisle
I saw a great example of cross-selling today. I was in the super market stocking up on nog, grog and duraflame logs, when I made a wrong turn on the cereal aisle. Right smack in the middle of the Apple Jacks and Count Chocula was a rack display with bananas on it. It shocked me a little at first, but then I thought “why didn’t someone do that years ago!”
I’m guessing that it works. It probably took the chain years of focus groups and data analysis to figure it out. It’s a natural, though.
Are you cross-selling across your product line and with strategic partners? If not, why not?
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