Do Product Guarantees Work?

Don’t think that by offering money-back guarantees you’ll be sending out refunds on a daily basis. If you’ve described your products honestly and accurately, requests for refunds won’t be common. And the trust that such guarantees inspire will generate much more money than what you may lose with the occasional refund.

From chapter 6 of "The 7 Essential Steps to Successful eBay Marketing" (McGraw-Hill, 2005). This book is contextually positioned for eBay sellers, but much of the contents applies to general market business people, as well.

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