Even Madison Avenue Ad Firms Blow It From Time to Time

If you've read posts here before, you've no doubt noticed that I spend a little bit of time on design concepts like font choice, layout structure, which colors to use when, and so forth (check the archives on the right to browse topics - lower right, scroll down). I'm usually referring to the Colin Wheildon/David Ogilvy book on the topic, Type & Layout: Are You Communicating or Just Making Pretty Shapes?

You'd think that with all the resources out there -- the great books and web sites and newsletters dedicated to smart/effective design concepts -- mistakes wouldn't make it into national publications. Let alone by some of the biggest companies in America.

AT&T blew it big time in The New York Daily News recently. Bob Bly, copywriter and marketing guru, blogged about it here.