Multi layered starbucks promo/ad
This was in the starbucks near my house. The layers are both fascinating and ironic. .. From both a marketing and general perspective. The ethos campaign wants starbucks customers to buy bottled water - something kind of environmentally wasteful - in order to fund a water development project for the guys in the photo (see next photo). The mind reels. Interesting way to sell a project via empathy. The strategy could work for a variety of different industries. The key is to offer a low cost staple as a purchase/donation for some loftier ideal or project. Starbucks - always on the leading edge.