11 quick tips to keep in mind as you get ready for your next trade show.
Are you a freelance copywriter, marketing creative, layout artist, designer, social media marketer, SEO specialist, content developer or a Web developer? Now’s the time to understand why and how your power is vaporizing.
These tips should help you filter out a lot of noise and get you back to the genuine, productive, value-rich conversations that social media is so good at cultivating.
The tagline captures the benefits of CRM and sales/prospect/customer management — essentially “success.” That’s the bottom line for sales people. You need software to stay out of the way so you can continue to develop relationships with people and solve their problems. “Not software” captures the cloud computing angle and this desire to have things work without hassles.
So, when I talk to people about Facebook, Twitter and the like, I often come back to the idea that business is social and the Internet is just another communication device. It’s no different than the pony express, the written letter, the telegraph, the steam boat or the telephone.
“Social media communication is about connecting with specifically targeted audiences”
..this discussion brings me to the following maxim: Don’t buy generalist products, and don’t be a generalist producer.
Last December, social media icon and wine guru Gary Vaynerchuk experimented with several advertising channels to boost www.winelibrary.com‘s wine sales. The offer included free shipping and was promoted via three different “media outlets”: 1) Direct mail (snail mail) 2) Billboard (traditional outdoor) 3) Twitter messages about the promotion Which one was the most successful? Any guesses? Drum roll…. The direct…read more →
So, how do you connect with customers when they’re so resistant to new spending initiatives? How do you generate better leads when customer budgets are shrinking?
Ask people to join you in a meeting about social media, and you’ll find a lot of takers. But you’ll soon find out that most people don’t know what the heck they’re talking about or what the heck they want to accomplish with social media.