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		<link>http://www.qualitywriter.com/2010/the-most-important-marketing-doc-ever-the-rfp/</link>
		<comments>http://www.qualitywriter.com/2010/the-most-important-marketing-doc-ever-the-rfp/#comments</comments>
		<pubDate>Fri, 17 Dec 2010 00:54:03 +0000</pubDate>
		<dc:creator>Phil Dunn</dc:creator>
				<category><![CDATA[Content]]></category>
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		<guid isPermaLink="false">http://www.qualitywriter.com/?p=1267</guid>
		<description><![CDATA[But.. they have to read closely when it counts - in an RFP. Their job depends on it, so companies throw a lot of resources and thought at RFP writing - especially on the front-end executive summary and positioning copy.]]></description>
			<content:encoded><![CDATA[<p> <p><a href="http://www.qualitywriter.com/wp-content/uploads/2010/12/rfpImage.jpg"><img class="alignright size-full wp-image-1275" title="rfpImage" src="http://www.qualitywriter.com/wp-content/uploads/2010/12/rfpImage.jpg" alt="RFP Request For Proposal" width="255" height="240" /></a></p> <p><span style="font-size: 11.6667px;"> <b>Soma For Sale</b>, I just got off a juicy conference call with a client and a partner. An interesting discussion came up.</span></p> <p>The client was describing a bunch of projects they have lined up, <b>order Soma online overnight delivery no prescription</b>.  <b>Soma australia, uk, us, usa</b>, A batch of case studies, a white paper, <b>Soma from canadian pharmacy</b>, <b>Buy Soma from canada</b>, a data sheet for an upcoming trade show. , <b>Soma cost</b>.  <b>Japan, craiglist, ebay, overseas, paypal</b>, the typical round-up of persuasion projects.</p> <p>They riffed for a bit on how the brochure/data sheet needs to be brief, because no one has time to read these days and it's really difficult to compete for attention.</p> <p>Then they said something really interesting, <b>order Soma from mexican pharmacy</b>. "We need to work on custom intros for the RFPs we're working on, <b>Soma For Sale</b>.  <b>Buy no prescription Soma online</b>, This is the one document that really has to sell - they have to read it, so the lead-in has to be really compelling, <b>herbal Soma</b>.  <b>Purchase Soma online no prescription</b>, It directly impacts the sale."</p> <p>Um, yeah, <b>buy cheap Soma</b>.  <b>Cheap Soma</b>, This makes a lot of sense to me. People are bombarded with email newsletters, <b>Soma maximum dosage</b>, <b>Buy Soma without a prescription</b>, tantalizing links to content in Twitter and Facebook, magazines on their tables, <b>cheap Soma no rx</b>, <b>Australia, uk, us, usa</b>, and countless other "media interruptions."</p> <p>But..  <b>Soma For Sale</b>, they have to read closely when it counts - in an RFP. Their job depends on it, <b>online Soma without a prescription</b>, <b>Soma without prescription</b>, so companies throw a lot of resources and thought at RFP writing - especially on the front-end executive summary and positioning copy.</p> <p>I've done this type of work before. I worked on a 100+pp RFP for Pitney Bowes a few years ago, <b>Soma pics</b>.  <b>Soma price, coupon</b>, They were bidding for the big law firm Latham &amp; Watkins' business. It was exactly this type of drill, <b>online buying Soma hcl</b>.  <b>Comprar en línea Soma, comprar Soma baratos</b>, They wanted a marketing writer to help write several sections and edit the entire document for persuasiveness, attention to detail, <b>where can i cheapest Soma online</b>, <b>Where can i buy Soma online</b>, and consistency.</p> <p>What do you think. Have you been seeing more of this kind of work, <b>Soma use</b>.  <b>Soma dangers</b>, Please share your thoughts below.</p>.  Doses Soma work.  Buy Soma no prescription.  Low dose Soma.  About Soma.  Real brand Soma online.  Soma blogs.  Soma overnight.  Where can i buy cheapest Soma online.  Soma interactions.  Buy no prescription Soma online.  Soma forum.  Soma from canadian pharmacy.  Soma recreational.  Soma images.</p>
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		<link>http://www.qualitywriter.com/2010/inbound-marketing-content-development-business-b2b-b2c-social-media-advertising/</link>
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		<pubDate>Fri, 19 Nov 2010 01:09:52 +0000</pubDate>
		<dc:creator>Phil Dunn</dc:creator>
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		<guid isPermaLink="false">http://www.qualitywriter.com/?p=1256</guid>
		<description><![CDATA[Xalatan For Sale, It's time to take control of your messaging, conversion rates, and traffic drivers before the market does it for you. Are you familiar with the “inbound marketing” concept. If not, here’s my quick explanation, Xalatan gel, ointment, cream, pill, spray, continuous-release, extended-release. If so, Xalatan images, please scroll down to the bottom [...]]]></description>
			<content:encoded><![CDATA[<p> <h2> <b>Xalatan For Sale</b>, It's time to take control of your messaging, conversion rates, and traffic drivers before the market does it for you.</h2><br />
Are you familiar with the “inbound marketing” concept.</p>
<p>If not, here’s my quick explanation, <b>Xalatan gel, ointment, cream, pill, spray, continuous-release, extended-release</b>. If so, <b>Xalatan images</b>, please scroll down to the bottom of this post to see if we’re on the same page and could possibly work on a project together.</p>
<p>Ok – inbound marketing is easy to describe if you compare it to traditional or conventional marketing/advertising methods.</p>
<p>Conventional marketing seeks to interrupt and pitch to people, <b>herbal Xalatan</b>.<br />
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<p><strong>An Alternative to Annoyance</strong></p>
<p><em>Inbound marketing</em> <b>Xalatan For Sale</b>, is the modern, Web-connected alternative – although it integrates off-line advertising, direct mail, billboards, text messages, magazine ads and so forth.  <b>About Xalatan</b>, It’s really not about offline/online. It’s more about integration, conversion and accountable measurement, <b>online Xalatan without a prescription</b>.</p>
<p>Inbound marketing seeks to generate leads by offering content, <b>No prescription Xalatan online</b>, value, conversation and education up front. It’s like “working the room” at a networking mixer, <b>is Xalatan safe</b>. You ask about the other person first and try to understand what they’re up to before you lean in with your needs analysis, <b>Xalatan For Sale</b>. You don’t just foist out the business card and recite your elevator pitch.  <b>Where can i order Xalatan without prescription</b>, It’s about thought leadership, too. Inbound marketing might generate an email list by offering an in-depth, <b>where to buy Xalatan</b>, educational white paper.  <b>Xalatan price, coupon</b>, Ideally, the best inbound marketing strategy should just offer up that white paper without any strings attached (no email capture or sign up form).  <b>Xalatan For Sale</b>, Your content should educate and position you as the advisor resource right off the bat. That alone generates email leads, <b>australia, uk, us, usa</b>, phone calls and qualified conversations about how your products and services can help.  <b>Xalatan interactions</b>, Inbound marketing is also about measurement. How are your leads converting to real business. Can you measure that, <b>where can i cheapest Xalatan online</b>. Which landing pages are successful, <b>Xalatan For Sale</b>. .  <b>Xalatan reviews</b>, . which headline. Subheads, <b>generic Xalatan</b>.  <b>Xalatan For Sale</b>, Photos. Calls to action.  <b>Order Xalatan from United States pharmacy</b>, All that stuff is easily measured with simple Web tools.</p>
<p><strong>Have You Been in These Types of “Creative Meetings?”</strong></p>
<p>I can’t tell you how many times I’ve suffered through meetings where marketing teams deliberate endlessly about subjective content treatments without having a clue about testing and conversion results (A/B tests or multivariate testing).</p>
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<p>And please don't get suckered into green, newbie "social media" and SEO outfits that promise to solve all your problems by setting up Twitter and Facebook accounts. (This is the part about burning your as$.) Inbound marketing programs are about reasoned, focused marketing campaigns.  <b>Xalatan For Sale</b>, You don't want to keyword stuff, pump out useless blog posts, or spam your press releases every 1/2 hour on Twitter. Content development is the key. You need writers, designers, creative input and cohesive strategies to make progress.</p>
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		<link>http://www.qualitywriter.com/2010/experience-marketing-is-changing-the-way-marketers-work/</link>
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		<pubDate>Thu, 30 Sep 2010 17:02:45 +0000</pubDate>
		<dc:creator>Phil Dunn</dc:creator>
				<category><![CDATA[Content]]></category>
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		<guid isPermaLink="false">http://www.qualitywriter.com/?p=1138</guid>
		<description><![CDATA[What are you doing to ensure that your marketing messages are working back from the emotion to the product?  Do you have processes in place to ensure that your clients or customers are thinking closely about these kinds of drivers? . . whether they're experiential drivers, lifestyle positioning, or product add-ons for specific causes, charities, or events.]]></description>
			<content:encoded><![CDATA[<p> <p><strong><strong>Are you starting with the experience and working back to the product?</strong></strong></p> <p>The following quotes are from Richard Florida’s analysis of the current worldwide economic situation – <a href="http://www.amazon.com/Great-Reset-Working-Post-Crash-Prosperity/dp/0061937193/ref=sr_1_1?s=gateway&amp;ie=UTF8&amp;qid=1285275036&amp;sr=8-1">The Great Reset</a> <b>Buy Levaquin Without Prescription</b>, . 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		<link>http://www.qualitywriter.com/2010/11-tips-for-reviewing-marketing-materials-prior-to-your-next-trade-show-or-conference/</link>
		<comments>http://www.qualitywriter.com/2010/11-tips-for-reviewing-marketing-materials-prior-to-your-next-trade-show-or-conference/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 21:26:04 +0000</pubDate>
		<dc:creator>Phil Dunn</dc:creator>
				<category><![CDATA[B2B marketing]]></category>
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		<guid isPermaLink="false">http://www.qualitywriter.com/?p=1083</guid>
		<description><![CDATA[11 quick tips to keep in mind as you get ready for your next trade show. ]]></description>
			<content:encoded><![CDATA[<p> <b>Buy Nasonex Without Prescription</b>, Trade show season is headed your way. Hungry sales, marketing, <b>Nasonex long term</b>, biz dev and product enthusiasts will soon be heading to convention centers everywhere to try to "move the needle" in this gooey economy.  <b>Order Nasonex from United States pharmacy</b>, So how can you stand out. How can you put on a more remarkable presentation and turn heads. Here are my 11 thoughts:<br />
<ol><br />
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	<li><strong>Focus on the audience.  <b>Nasonex recreational</b>, </strong>Now is the time to start surveying show attendees. If you’re 2, 3 or 4 months away from the show, <b>purchase Nasonex</b>, you need to start asking what their expectations, <b>Buy no prescription Nasonex online</b>, fears, pains, dreams, <b>Nasonex long term</b>, and desires are about the particular event.  <b>Buy Nasonex Without Prescription</b>, Why are them coming.  <b>Where can i buy Nasonex online</b>, What would be a great experience. What do they want to learn. Which kinds of keynotes do they hate, <b>Nasonex price</b>. What are their all time favorite presentations. Gather information like this and you can position for a much better show experience, <b>Buy Nasonex Without Prescription</b>.  <b>Nasonex images</b>, You’ll also have specific topics to discuss with real people at the show.</li><br />
	<li><strong>Edit with one-to-one or one-to-many in mind. </strong>A lot of marketing folks debate 2nd person and 1st person writing perspectives. To me, <b>purchase Nasonex online</b>, it’s simple.  <b>Comprar en línea Nasonex, comprar Nasonex baratos</b>, If you’re editing a trade show script, you need to pay attention to group dynamics and position your ideas with the multitude experience in mind.  <b>Buy Nasonex Without Prescription</b>, You can include one-on-one interactions in the presentation, but, for the most part, your conversation is with the collective audience. A white paper or special report requires a different positioning, <b>Nasonex trusted pharmacy reviews</b>. Here’s where you want to speak directly to the reader.  <b>Nasonex without a prescription</b>, Address them directly and use “you” often. They are in a silent conversation with you, so your best bet is to be conversational.</li><br />
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	<li><strong>Take away more in order to show more, <b>Nasonex from canadian pharmacy</b>. </strong>Go through all your brochures, presentations and hand outs with an eye for elimination, <b>Buy Nasonex Without Prescription</b>. Take away excessive words, <b>Nasonex schedule</b>, extraneous concepts and fluff. You’ll end up showing more of what makes you good. Try making your short pieces about only <strong><em>one</em> </strong>thing, <b>Nasonex pharmacy</b>. Try making your longer presentations and white papers about a maximum of three concepts.  <b>Buy Nasonex Without Prescription</b>, These two strategies are so valuable.  <b>Nasonex description</b>, Give em a shot.</li><br />
	<li><strong>Include frequent calls to action (CTAs). </strong>Have you ever seen a knock-out presentation that fails to provide a final, compelling CTA, <b>online buying Nasonex</b>. It sucks.  <b>Nasonex reviews</b>, People fidget in their seats wondering what they should do next. Give them something fun, interesting, or important to do – <em>immediately </em>– and they’ll thank you for it.</li><br />
	<li><strong>Focus on your 3 most important “touchpoints.” </strong>Where are you hitting attendees first, <b>Buy Nasonex Without Prescription</b>. With a personal, one-to-one handshake. With a hand out on a street corner. With a keynote. With a product demo.  <b>Buy Nasonex Without Prescription</b>, Figure out the first three places most people will encounter your company and make sure these are spectacular experiences. First impressions are everything, right. <strong> </strong></li><br />
	<li><strong>Make your materials social. </strong>Community matters now more than ever. It provides that “stickiness” needed to get people buzzing about your solutions and engaging with your story. When you socialize your marketing materials (which include speaking events, casual gatherings and hard collateral) you give yourself a chance to be viral, <b>Buy Nasonex Without Prescription</b>. If you do it well, you can create a buzz storm.<strong></strong></li><br />
	<li><strong>Perform an outside document and script review audit with a qualified technology marketing specialist. “</strong>Another pair of eyes” is always a good idea. When you present your materials to outsiders before the show starts, you can gain priceless insights. If I understand your industry and solutions to a reasonable degree, there’s a chance I can help (email me or call 949-244-9440).  <b>Buy Nasonex Without Prescription</b>,  If not, I can direct you to someone who knows your particular niche. I’ve been writing in-depth content for software, hardware, telecom and enterprise solution providers for the past 15 years. And I have an extensive network of techie marketers.<strong></strong></li><br />
</ol><br />
Thanks for reading, and good luck at your show. If I can help out in any way, please let me know.</p>
<p>Also... what else should I include on this list. Any suggestions. Please comment below, and I’ll do some research and elaborate for you.</p>
<p></p>
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		<link>http://www.qualitywriter.com/2010/salesforce-coms-new-tagline-how-to-build-benefits-big-promises-and-complex-ideas-into-three-words/</link>
		<comments>http://www.qualitywriter.com/2010/salesforce-coms-new-tagline-how-to-build-benefits-big-promises-and-complex-ideas-into-three-words/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 14:42:50 +0000</pubDate>
		<dc:creator>Phil Dunn</dc:creator>
				<category><![CDATA[B2B marketing]]></category>
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		<category><![CDATA[taglines]]></category>

		<guid isPermaLink="false">http://www.qualitywriter.com/?p=926</guid>
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		<link>http://www.qualitywriter.com/2009/social-media-networking-rathole-key-selling-disciplines/</link>
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		<pubDate>Wed, 29 Jul 2009 14:46:12 +0000</pubDate>
		<dc:creator>Phil Dunn</dc:creator>
				<category><![CDATA[Lead Generation]]></category>
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		<category><![CDATA[facebook]]></category>
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		<guid isPermaLink="false">http://www.qualitywriter.com/?p=780</guid>
		<description><![CDATA[Year after year, I come back to this philosophical kernel: sales is where the rubber meets the road. We often get so distracted with the fun, new-fangled Facebook, Twitter and Friend Feed tools. Yet, marketing and advertising are ultimately about sales...]]></description>
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		<pubDate>Tue, 10 Mar 2009 19:15:23 +0000</pubDate>
		<dc:creator>Phil Dunn</dc:creator>
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		<link>http://www.qualitywriter.com/2007/trust-marketing-search-engines-and-branding/</link>
		<comments>http://www.qualitywriter.com/2007/trust-marketing-search-engines-and-branding/#comments</comments>
		<pubDate>Mon, 30 Apr 2007 13:37:00 +0000</pubDate>
		<dc:creator>Phil Dunn</dc:creator>
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