Economy of Words Everybody says this… but it bears repeating. If you reduce the number of words your readers have to endure to get your message, you’re way ahead of the game. It worked for Hemingway, and it works for advertising and marketing writers. When you simplify, you not only communicate better, you make your readers think you’re *smarter*. Stanford…read more →
Sometimes I write this blog on a laptop in a courtyard near a Pilates studio. The studio has a benefit pitch written on the window. It’s a quote from Joseph H. Pilates himself: “In 10 sessions you feel better…. In 20 sessions you look better…. In 30 sessions you’ll have a whole new body.” How about that! A promise, a…read more →
I like to periodically reset and remind myself that tech is only a bunch of tools for ideas. That’s why they’re important to me, at least.
These tips should help you filter out a lot of noise and get you back to the genuine, productive, value-rich conversations that social media is so good at cultivating.