Here’s one that I cooked up for a small business client of mine. (Popplet is very cool, btw). If you’re trying to generate leads – or just improve your conversion on existing customers/prospects – you need to have a strategy or process in place. This is just one simple approach. Are you doing this? Do you need help with any…read more →
Do you research high-end products thoroughly before you purchase? Does it take lots of pressure to get you to move from one trusted brand or consumer product to another?
Never before have we been subjected to some much information and marketing on food packages. Heck, even vegetables are now packaged in plastic and cardboard that are oozing with subtle and not so subtle messages.
11 quick tips to keep in mind as you get ready for your next trade show.
Your marketing documents should act as natural extensions of your sales efforts. They need to be good enough to pay for themselves by consistently generating leads, appointments and closed business.
Are you a freelance copywriter, marketing creative, layout artist, designer, social media marketer, SEO specialist, content developer or a Web developer? Now’s the time to understand why and how your power is vaporizing.
Days go by. Inboxes are too full. Spam filters send legitimate emails off the radar screen. It sucks, but it’s true.
The tagline captures the benefits of CRM and sales/prospect/customer management — essentially “success.” That’s the bottom line for sales people. You need software to stay out of the way so you can continue to develop relationships with people and solve their problems. “Not software” captures the cloud computing angle and this desire to have things work without hassles.
If they could insert a teen dream twist in there, it would be even more provoking or compelling. Something like “Defend your sweetie from the most ghoulish thugs in Southern Calif”… or even something Freudian, like “a night that will make you want to run home to Mama.”
Army Strong, Fan Strong, Live Strong… Does anyone have an original thought? Or is there some science behind this cowardly mimicking?
“Phil – part of your talent lies in your ability to work with a host of personalities and corporate cultures..not an easy thing to do. Global Crossing looks forward to continuing our relationship with you. The only way you could get a “10″ on Response Time would be to become a full-time Global Crossing employee – which doesn’t’ appear to be in the cards. I put a 9 down only to manage my own expectations that I may need to wait a few days for you to be available…. 
”
Michelle Soltesz
Senior Marketing Communications Manager
Global Crossing
