I recently came across a great comment thread about freelance copywriting pricing, however. And it’s a useful eye-opener for anyone involved in this trade – buyers and sellers. Ignore the obnoxious headline and read the thread below that. There are a lot of gems in there (along with some duds and silliness).
File this under bizarre retail experiences: I went to Pavilions / Vons tonight to get balloons for my boy’s birthday morning. 10pm entry. Sign on the door says they’re open until midnight. Very few patrons in the place – two in line, maybe. This is the Newport Beach Pavilions by Bonita Canyon. 7+ workers, one on the cash register, one…read more →
Be careful when changing the left digit. Example: a service business found no price resistance raising price five dollars from $40 to $45.
What are you doing to ensure that your marketing messages are working back from the emotion to the product? Do you have processes in place to ensure that your clients or customers are thinking closely about these kinds of drivers? . . whether they’re experiential drivers, lifestyle positioning, or product add-ons for specific causes, charities, or events.
Here’s one that I cooked up for a small business client of mine. (Popplet is very cool, btw). If you’re trying to generate leads – or just improve your conversion on existing customers/prospects – you need to have a strategy or process in place. This is just one simple approach. Are you doing this? Do you need help with any…read more →
This one is different, because it’s a Web application that has all the features I need in one package. The mind maps I make are shareable and “social,” so I can show people all my thoughts and even collaborate them without any local client program.
My initial ads were for trade show exhibitors. So, I tried to think of some images associated with trade shows, and *bing* a classic idea pops into my head – booth babes.
Do you research high-end products thoroughly before you purchase? Does it take lots of pressure to get you to move from one trusted brand or consumer product to another?
Never before have we been subjected to some much information and marketing on food packages. Heck, even vegetables are now packaged in plastic and cardboard that are oozing with subtle and not so subtle messages.
“Phil – part of your talent lies in your ability to work with a host of personalities and corporate cultures..not an easy thing to do. Global Crossing looks forward to continuing our relationship with you. The only way you could get a “10″ on Response Time would be to become a full-time Global Crossing employee – which doesn’t’ appear to be in the cards. I put a 9 down only to manage my own expectations that I may need to wait a few days for you to be available…. 
”
Michelle Soltesz
Senior Marketing Communications Manager
Global Crossing
