11 quick tips to keep in mind as you get ready for your next trade show.
Days go by. Inboxes are too full. Spam filters send legitimate emails off the radar screen. It sucks, but it’s true.
So, when I talk to people about Facebook, Twitter and the like, I often come back to the idea that business is social and the Internet is just another communication device. It’s no different than the pony express, the written letter, the telegraph, the steam boat or the telephone.
Are your marketing documents ready for an overhaul? Do you have in-house writing staff but need a fresh, outside perspective? Is your existing copy connecting fully with prospects, partners, employees and customers? Here’s an offer that won’t cost you anything but a simple referral once you’ve completed the process. This month (May ’09), QualityWriter is giving away a few free…read more →
So, how do you connect with customers when they’re so resistant to new spending initiatives? How do you generate better leads when customer budgets are shrinking?
Yes, times are tight. However, as marketing managers, creative directors and sales people, you still have to sell. I’ve detailed this in other posts and showed you how the smart companies actually gain market share during recessions or depressions. So I won’t belabor that point any further. Here are the important issues: How do you connect with customers when they’re…read more →
I just read an interesting article on persuasion specialist Robert Cialdini’s Influence Report site. The studies he’s following indicate that “timid” swear words peppered throughout sales and marketing presentations capture the attention of the audience. If the words are left out (as indicated in group studies) the messages have less impact and memorability. Here’s the article link again: What New…read more →
The Washington Post ran an article this past Monday about a musician who showed up to play violin at the entrance to one of the D.C. Metro stops. In a nutshell, most of the passers-by that morning ignored or were annoyed by the man playing some of history’s most complex masterpieces on a $3.5 million Stradivarius violin. The man was Joshua Bell, the Avery Fisher honoree as best classical musician in America. Only one woman recognized him.
The following comes from the Online Marketer Blog: “Not only are 1 in 4 internet users consulting reviews before purchasing offline, but they are willing to pay more if the service is ranked as excellent. It seem that after the year of exuberance that was all about Facebook and twitter, business is finally getting around to answering the question of…read more →
Blogger Bar :: Firefox Add-ons This is a handy little tool that allows you to write quick blog entries about a page that you’re visiting. I used it to create this post. You simply click the “blog this” button, and it pops up your Blogger account, with the title and link fields all set. As a marketer/writer, you should always…read more →
“Phil – part of your talent lies in your ability to work with a host of personalities and corporate cultures..not an easy thing to do. Global Crossing looks forward to continuing our relationship with you. The only way you could get a “10″ on Response Time would be to become a full-time Global Crossing employee – which doesn’t’ appear to be in the cards. I put a 9 down only to manage my own expectations that I may need to wait a few days for you to be available…. 
”
Michelle Soltesz
Senior Marketing Communications Manager
Global Crossing
