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As a result, some of your work is becoming commoditized, broken into pieces and performed by someone other than you. There are lower-cost, dubious-value graphic artists, order Viagra online overnight delivery no prescription, Web designers, social media marketers, SEO specialists, content developers, Viagra price, coupon, programmers, freelance writers and others waiting in the wings to snap up pieces of projects.

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Let me discuss a few examples to illustrate my point.

Deconstruction and the Road to Mediocrity

Software developers used to scope, design and test a piece code from start to finish. Viagra For Sale, That’s not always the case nowadays. Generic Viagra, Outsourced, off-shore software testing is becoming more and more common. Specialized shops that test applications and the platforms they run on (like testing a new Web app on every conceivable phone, OS and browser combination) eliminate this task from a typical coder’s project. There’s a company in Austin, Texas that’s doing this with great success, doses Viagra work. Think of it as global specialization – where the “assembly line” is decoupled, sent to multiple specialists, then reassembled before launch.

You may have noticed the SEO copywriting trend, as well, Viagra For Sale. For better or worse, Viagra pics, companies are farming out articles to writing sweat shops and instructing them to assemble articles that are optimized for specific keywords (including headline and subhead instructions for keyword repetition). Then they send the completed article to a professional writer for editing, fact checking and re-writing.

As a professional writer, I find the practice ludicrous. It’s a process that’s flawed, order Viagra from mexican pharmacy, spammy and basically ass-backwards. Viagra For Sale, But I can’t deny that it’s happening. Shameful admission: one of my clients in Eastern Europe pays me to write headlines and subheads for articles they’ve developed (they identify the keywords they need highlighted, and I try to make it work). Some of the articles are professionally written and some are atrocious. Purchase Viagra for sale, I flag the bad ones and have them re-write them – by myself or another professional writer.

The trend is similar to the software development one. Publishers are attempting to decouple production and then reassemble the pieces, Viagra For Sale. OnDemand Media’s Pluck is one example of this kind of low-cost, assembly line publishing.

With these types of approaches, some value is lost (maybe not so much with the software development example), online buying Viagra. You may have seen similar trends with your projects. Does the following sound familiar. Viagra For Sale, A client asks you to produce a site, some graphic art or some copy that’s just like “competitor X’s site.” The marketing director identifies someone else’s work that they like, and they encourage you to paraphrase, emulate or copy it. “Just make it like theirs, ‘borrow’ from it and you [as the creative] won’t have to do so much work, Purchase Viagra, ” they say. The result is unoriginal copy or design. My advice is strap on your Pumas and run away from these clients as fast as you can.

The point is, you can see, taste and smell the loss of value in these types of projects, Viagra images. Think about all those India-looking templated sites out there, Viagra For Sale. They’re sterile. You know them when you see them. The treatments are flat, the colors predictable, Viagra no prescription, and the layouts pure boilerplate. Some are worse than others, of course. Viagra For Sale, There are, however, some nice WordPress templates that are produced by very talented designers and coders (and SquareSpace ones and Tumblr.. many others, I'm sure).

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Your Talent and Real-Time Creativity is Your Trump Card

So your career is under attack. Viagra For Sale, Every day sub-contractors attempt to deconstruct creative work and farm pieces of it out. Seth Godin talks about this in his book Linchpin. In a previous era, Viagra maximum dosage, the strategy was applied to automobile construction, for example. Henry Ford developed detailed assembly processes that could be carried out by very specialized, low-skilled laborers along the line. Viagra trusted pharmacy reviews, These days creative work can be made into an assembly line without borders... without a building, Viagra For Sale.

Where does that leave you. It’s easy, really. You scamper back to value. You focus on originality and core competency, canada, mexico, india. Viagra For Sale, Your creative work, your artistry is what wins. You can beat a monkey on a typewriter. Your brilliance in the here and now beats any templated mash-up that a sweat shop can produce. That’s what brings the real dough. That’s what wins today’s contracts.

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If you’re a blogger or a ghost writer for blogs, stop regurgitating the messages of others, Viagra For Sale. Stop chasing the link deals and trying to spam your way into Digg mentions, StumbleUpons, Viagra blogs, etc. Promote your best, most unique ideas – even if it means taking a day or week off. Yes, you need to produce content consistently. , Viagra schedule. Viagra For Sale, but you’ve got to rise above the noise and say something useful and unique each time you publish. Or else.. your days are numbered.

Another Warning: Legitimate Technology Trends Will Strip You Naked

This should probably be another article.. but, Viagra recreational, heck, I'm going to put it in here, because it closely parallels the "deconstruction" trend.

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Here’s where technology is taking a bite out of marketing departments. The following trends are eating away at staid practices:

Real-time analytics from real-time search like Twitter, Buy Viagra from canada, Facebook and Google real-time results

Web scraping (real-time and sophisticated, in-depth, behind-the-Flash, behind-the-login-page scraping)

#1 and #2 combined with contextual analysis

Multivariate testing (Google Analytics, Optimizer)

Twitter testing and AdWords testing of titles, subheads and concepts

Analytics beats any whim or subjective position you have, Viagra from mexico. Viagra For Sale, Yes – I know – if you're creating art, then you can be content with your own subjective analysis. But, it's rare that those of us in the business world can produce art without being accountable for results. At some point, you have to sell something (even artists need to fill galleries). Is Viagra addictive, So these five techie developments show us what sells, what gets clicked, what’s working, what the crowds think. Testing (Claude Hopkins, Ogilvy- style) is more relevant than ever, about Viagra.

One of the buzz phrases going around marketing circles is contextual sentiment, Viagra For Sale. This is what Facebook is up to with their "Like" buttons all over the Web. Fact is, you could do this with some sophisticated software previously. If you run scraped keyword streams from Twitter or Facebook through an sentiment analysis tool, Buy generic Viagra, you can see all kinds of actionable information. For example, let's say you launch a new soda flavor. Viagra For Sale, You can quickly understand consumer sentiment by monitoring channels like Twitter and Facebook. At the root, it's the transformation of unstructured data into actionable information. It can be used for all kinds of scenarios – public relations troubleshooting, Viagra over the counter, customer service, R&D, polling/sampling opinion (without the focus group), product development and more. Japan, craiglist, ebay, overseas, paypal, Big brands are already integrating this "social media" sampling technique into their Business Intelligence (BI) solutions. One of the big benefits is that they get a clear indication of sentiment and the "reality on the streets." In the past, they had to rely on focus groups with preconceptions and gamed reporting from their own internal departments (sales, finance, product development, etc.), Viagra without prescription.

Bringing it All Back Around to You – The Creative

Creatives in every line of work – Web development, art, writing, publishing, etc, Viagra For Sale. – need to consider these trends carefully. From my perspective this trend looks like a boon to creatives. But, to many organizations, Viagra description, it could mean that some of their services will go away. You can't consult, for example, if your consulting guidance is based on premises that are counter to factual Web analytics. Viagra For Sale, You may have to integrate these new technologies into your offerings.

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What’s become a commodity is the big agency’s powerful research and testing groups. They'll be moving to new technologies and techniques. Viagra For Sale, But these new methods should be fairly low cost. You may not need an army of people to pull it off. And as information becomes more available at a lower cost, you'll see small agile creative firms making moves, Viagra results.

Some Extended Thoughts

Everyone has access to this now. This new world is here. Soooooo..., Viagra For Sale.

Tips, info and tools are commodities unless they’re strikingly original

Pricing for boilerplate, Buying Viagra online over the counter, templated or paraphrased/hi-jacked content and design is being ground down to zero. It’s a race to the bottom. That work is going overseas, or it's going to the lowest common denominator companies.

Analytics (real-time) are showing companies who are willing to put in the sweat and the money exactly what’s going on with their products, services, brands, herbal Viagra, competitors, customer service, market perception… everything.

The information you have at your fingertips – your information tool box – is becoming irrelevant. There’s plenty of free information out there that describes what you know, best practices, tips, tools, strategies and so forth. Viagra For Sale, That stuff is being commoditized. Dan Pink goes into this in detail in his book Drive: The Surprising Truth About What Motivates Us. “McKinsey & Co. estimates that in the United States, only 30% of job growth now comes from algorithmic work, while 70% comes from heuristic work," writes Pink. (That algorithmic work is the non-creative stuff – the process work that can be duplicated in far flung locations.) “A key reason routine work can be outsourced or automated; artistic, empathic, non-routine, work generally cannot.”

Experience matters. Value matters, Viagra For Sale. A creative, original filter matters.

What to Do. – Creatives, Get Back to Basics!

How do you win in this wild new world of shifting marketing and production trends. You focus on the key differentiators. Seth Godin talks about this a lot in Viagra For Sale, Linchpin. You've got to continue to develop strong relationships. Stellar customer service, a sparkling attitude, personality, and your underlying creativity and uniqueness are the keys. Execution wins business as well – think about speed of execution, shipping on time/on deadline, and delivering a consistent, quality product. Of course you need to deliver value, meaning quality, differentiation and uniqueness, mind-boggling star power, and 'something extra.'

In short, you need to become more remarkable now.

What do you think about this discussion and these trends, Viagra For Sale. Are you seeing the same things I'm seeing. If so, what are your strategies for combating these trends or adapting to them. Am I delusional or off-base here. Please comment below.

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Target’s in spot #4, Buy Pristiq Without Prescription. It’s weak, but a lot of their branding comes pre-loaded, anyway. What I mean by that is that their benefits are well known by most. You can drive there and find supplies and costumes in stock. They have great prices. Buy Pristiq Without Prescription, You know what you’re getting… etc. You’d think they might have some fun with their ad, though.

The next two – for fairplex.com and SamsClub.com – don’t really bring anything new to the party.

What do you think. Are these companies using AdWords to their fullest potential. Should their ad agencies be fired for “phoning in” the copywriting. Your comments are welcome below.

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