I’m going to start this post with a confession: I’ve been spending a lot of my non-work time with social media tools, platforms and networking sites. This is ironic, by the way, because one of my recent posts is titled: Beware the Social Media Rathole and Re-Focus on 5 Key Business Disciplines. My latest obsession revolves around the ultimate tools for…read more →
“If it doesn’t sell, it isn’t creative.” – David Ogilvy I just read an interesting post on ad agency focus in the Web 2.0 world by DJ Francis of Online Marketer Blog. The article elaborates on what David Ogilvy said about creativity so many years ago. Year after year, I come back to this philosophical kernel: sales is where the…read more →
This from Anecdotage.com: “Ttlly Brllnt!” mobile marketing idea from the 1940′s. “The famed florist Max Schling once ran a brilliant ad in The New York Times: The copy, entirely in shorthand, was clipped by thousands of curious businessmen who naturally asked their secretaries for a translation. The ad – addressed to these very secretaries – asked them to remember Schling…read more →
Sugar-Free Methods for Selling With Words Packing marketing documents with hyperbole and sensationalism is like bringing wedding cake to a casual potluck party. And it’s a no-no with content development. People are taken aback by the butter cream frosting, frilly edge treatments and impeccably placed rose petals. The sheer volume of sugar sets them up for a crash. Also, the…read more →
From Ogilvy On Advertising, one of the ad world’s most famous texts. So applicable today with social media marketing (SMM) Companies sometimes change ad agencies because one agency can purchase circulation at a slightly lower cost than another. They don’t realize that a copywriter who knows his craft (the experience and skill that induce people to read copy) can reach many…read more →
How to set up Hootsuite Twitter Stream or dashboard view. This one shows you how to quickly a twitter feed for companies you follow, individuals or news outlets. Great way to curate content and reduce the noise in your social networking feeds.
Here’s a quick tutorial for setting up a Facebook business page. Some call it a fan page.
Inbound marketing is the modern, Web-connected alternative – although it integrates off-line advertising, direct mail, billboards, text messages, magazine ads and so forth. It’s really not about offline/online. It’s more about integration, conversion and accountable measurement.
How do you market to Generation Y – a class of texters, Twitterers, Tweeters, Twits and Facebook / Pinterest junkies? Sarah Perez does a great job uncovering the issues and delving deep into the behavioral trend that typifies this elusive demographic in her article titled: Why Gen Y Is Going to Change the Web To me, it’s difficult to imagine how…read more →
File this under bizarre retail experiences: I went to Pavilions / Vons tonight to get balloons for my boy’s birthday morning. 10pm entry. Sign on the door says they’re open until midnight. Very few patrons in the place – two in line, maybe. This is the Newport Beach Pavilions by Bonita Canyon. 7+ workers, one on the cash register, one…read more →