I’m going to start this post with a confession: I’ve been spending a lot of my non-work time with social media tools, platforms and networking sites. This is ironic, by the way, because one of my recent posts is titled: Beware the Social Media Rathole and Re-Focus on 5 Key Business Disciplines. My latest obsession revolves around the ultimate tools for…read more →
“If it doesn’t sell, it isn’t creative.” – David Ogilvy I just read an interesting post on ad agency focus in the Web 2.0 world by DJ Francis of Online Marketer Blog. The article elaborates on what David Ogilvy said about creativity so many years ago. Year after year, I come back to this philosophical kernel: sales is where the…read more →
From Ogilvy On Advertising, one of the ad world’s most famous texts. So applicable today with social media marketing (SMM) Companies sometimes change ad agencies because one agency can purchase circulation at a slightly lower cost than another. They don’t realize that a copywriter who knows his craft (the experience and skill that induce people to read copy) can reach many…read more →
How to set up Hootsuite Twitter Stream or dashboard view. This one shows you how to quickly a twitter feed for companies you follow, individuals or news outlets. Great way to curate content and reduce the noise in your social networking feeds.
Here’s a quick tutorial for setting up a Facebook business page. Some call it a fan page.
File this under bizarre retail experiences: I went to Pavilions / Vons tonight to get balloons for my boy’s birthday morning. 10pm entry. Sign on the door says they’re open until midnight. Very few patrons in the place – two in line, maybe. This is the Newport Beach Pavilions by Bonita Canyon. 7+ workers, one on the cash register, one…read more →
I like to periodically reset and remind myself that tech is only a bunch of tools for ideas. That’s why they’re important to me, at least.
Here’s one that I cooked up for a small business client of mine. (Popplet is very cool, btw). If you’re trying to generate leads – or just improve your conversion on existing customers/prospects – you need to have a strategy or process in place. This is just one simple approach. Are you doing this? Do you need help with any…read more →
11 quick tips to keep in mind as you get ready for your next trade show.