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Is Email Marketing and Communication a Dying Practice?

Days go by. Inboxes are too full. Spam filters send legitimate emails off the radar screen. It sucks, but it’s true.

Google Buzz: How will it know what I share?

Depending upon how you use the web, your browser, social networks and the like, Google could potentially know loads of information regarding *who’s sharing what and how important are they are to you based on your emails, texts, IMs and voice calls.*

4 Social Media Stories – The Good, Bad and Ugly

Participating in social media activities is like participating in any other social activity. It can be as valuable as a lunch with the boss or as vapid as a breeze shooting session at the water cooler. Or vice versa. What follows are some highlights and lowlights from a typical day of “connecting” in my life. I find the most value…read more →

Beyond the Smoke, Hype and Fanfare – What is Social Media?..really

So, when I talk to people about Facebook, Twitter and the like, I often come back to the idea that business is social and the Internet is just another communication device. It’s no different than the pony express, the written letter, the telegraph, the steam boat or the telephone.

How to Simplify your Social Media Life: The Pros and Cons of Posterous, Soup.io, ShareIn and FriendFeed

Several sites aim to make this process easier… namely, Posterous, Soup.io, FriendFeed and ShareIn. I’ve tried all of them, and I’d say they’re “almost ready for primetime.” Each has value, and each has significant drawbacks.

5 Quick Tips for Linking Up Your Twitter, Facebook and Plaxo Statuses, Tweets and Pulses

UPDATE: The better way to accomplish this these days is with ping.fm or hellotxt. One of my associates in the writing and marketing world just asked me how I link up all my social media accounts so I don’t have to trot around to each site/tool to keep everyone informed. At first, I started to scratch my head… How did…read more →

Are you working on a writing project right now? Stuck? Send me a sentence and I’ll help you fix it.

Stop what you’re doing. Don’t get distracted or procrastinate. Send me a quick email with the copy in question. I’ll send you some options, ideas and a high quality alternative to your existing sentence.

How to Use Social Media to Promote White Papers

“Social media communication is about connecting with specifically targeted audiences”

Facebook, LinkedIn and Twitter Don’t Mean Squat to Your Business..

Ask people to join you in a meeting about social media, and you’ll find a lot of takers. But you’ll soon find out that most people don’t know what the heck they’re talking about or what the heck they want to accomplish with social media.

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