I wrote an article for MelissaData way back when “Social Media” and “Social Networking” were in their infancy. It’s called “5 Tech-Savvy Sales Lead Generation Ideas” and can be found here: http://tinyurl.com/2owbqw The ideas are still fresh and relevant today. You just need to make sure you schedule time and put in the effort. Without some discipline, these lead-gen activities…read more →
Blue Nile sells jewelry identical to Tiffany’s, but it’s half the price for obvious reasons (no retail space in NYC, for one). But Godin writes, “But if cheap is what you want, you can buy cheap cheaper somewhere else. Cheap is not marketing.”
The researchers also noted that when traffic to a listing was limited (due to something like a misspelled word in the item description), lower starting prices were less effective – thus bolstering their social proof observations.
Here’s one that I cooked up for a small business client of mine. (Popplet is very cool, btw). If you’re trying to generate leads – or just improve your conversion on existing customers/prospects – you need to have a strategy or process in place. This is just one simple approach. Are you doing this? Do you need help with any…read more →
My initial ads were for trade show exhibitors. So, I tried to think of some images associated with trade shows, and *bing* a classic idea pops into my head – booth babes.
Your marketing documents should act as natural extensions of your sales efforts. They need to be good enough to pay for themselves by consistently generating leads, appointments and closed business.
If you’re a creative professional, you may have noticed a bothersome trend. In an effort to reduce expenses, clients are getting creative with the ways they deconstruct projects, bid them out and re-assemble the final product. (This applies to lots of different creatives including, freelance copywriters, strategy folks, designers, social media marketers, SEO specialists, content developers and Web developers).
Are you a freelance copywriter, marketing creative, layout artist, designer, social media marketer, SEO specialist, content developer or a Web developer? Now’s the time to understand why and how your power is vaporizing.
These tips should help you filter out a lot of noise and get you back to the genuine, productive, value-rich conversations that social media is so good at cultivating.
“Phil – part of your talent lies in your ability to work with a host of personalities and corporate cultures..not an easy thing to do. Global Crossing looks forward to continuing our relationship with you. The only way you could get a “10″ on Response Time would be to become a full-time Global Crossing employee – which doesn’t’ appear to be in the cards. I put a 9 down only to manage my own expectations that I may need to wait a few days for you to be available…. 
”
Michelle Soltesz
Senior Marketing Communications Manager
Global Crossing
