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The friend thought he needed it to provide "legitimacy" as a leave behind, even though he admitted that it's the kind of piece that gets glanced at and tossed. He thought it might help his image and brand. Urk. Branding without promotion, offers and call to action is for Coca Cola or Pfizer., Tindamax For Sale. it's not for small businesses with no national advertising budget. Heck even Coke and Pfizer have offers and promotions these days. It's rare that even the big guys shout out an egotistical "hey look ut at us."

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What are your thoughts. Is the white paper the new brochure. Is it the new pre-sales-call. Can you close business with white papers, Tindamax For Sale. Please comment - your views are appreciated.