During the sign up process I told the rep that the charger jack on my phone doesn’t work so well. You have to connect the cord just right to get it to work. He told me to sign up for their $6 insurance plan and then file a claim with Asurion, T-Mobile’s mobile phone/cell phone claims company. I’d get a new phone and be set, he assured me.
Well, with a bigger screen or a different size ratio, you probably noticed that Microsoft Word docs (I’m using Microsoft Word 2007) look smaller on the bigger screens.
..this discussion brings me to the following maxim: Don’t buy generalist products, and don’t be a generalist producer.
Are your marketing documents ready for an overhaul? Do you have in-house writing staff but need a fresh, outside perspective? Is your existing copy connecting fully with prospects, partners, employees and customers? Here’s an offer that won’t cost you anything but a simple referral once you’ve completed the process. This month (May ’09), QualityWriter is giving away a few free…read more →
So, how do you connect with customers when they’re so resistant to new spending initiatives? How do you generate better leads when customer budgets are shrinking?
Yes, times are tight. However, as marketing managers, creative directors and sales people, you still have to sell. I’ve detailed this in other posts and showed you how the smart companies actually gain market share during recessions or depressions. So I won’t belabor that point any further. Here are the important issues: How do you connect with customers when they’re…read more →
Ask people to join you in a meeting about social media, and you’ll find a lot of takers. But you’ll soon find out that most people don’t know what the heck they’re talking about or what the heck they want to accomplish with social media.
If you’re interested in technology trends, I wrote an article for D-Link about RSS photo feeds. This kind of application is simple, like ring tones – hence the title of the article. Yet it’s so much more clever and elaborate. I write blog posts for D-Link from time to time, and this is the latest one. Which reminds me… are…read more →
Whether you’re writing SEO copy for your Web site or writing SEM copy for a Google AdWords landing page or just writing a new brochure (or even an eBay listing), there are always some very simple, timeless things you need to do. Here they are in stripped down, bare bones bullets: * Write strong headlines * Describe benefits before features…read more →
Blogger Bar :: Firefox Add-ons This is a handy little tool that allows you to write quick blog entries about a page that you’re visiting. I used it to create this post. You simply click the “blog this” button, and it pops up your Blogger account, with the title and link fields all set. As a marketer/writer, you should always…read more →
“Phil – part of your talent lies in your ability to work with a host of personalities and corporate cultures..not an easy thing to do. Global Crossing looks forward to continuing our relationship with you. The only way you could get a “10″ on Response Time would be to become a full-time Global Crossing employee – which doesn’t’ appear to be in the cards. I put a 9 down only to manage my own expectations that I may need to wait a few days for you to be available…. 
”
Michelle Soltesz
Senior Marketing Communications Manager
Global Crossing
