“All external SEO efforts are counterfeit other than one: Writing, designing, recording, or videoing real and relevant content that benefits those who search.” – Ken Krogue, Forbes Magazine Contributor Source: The Death Of SEO: The Rise of Social, PR, And Real Content
This from Anecdotage.com: “Ttlly Brllnt!” mobile marketing idea from the 1940′s. “The famed florist Max Schling once ran a brilliant ad in The New York Times: The copy, entirely in shorthand, was clipped by thousands of curious businessmen who naturally asked their secretaries for a translation. The ad – addressed to these very secretaries – asked them to remember Schling…read more →
Content development takes time and effort. You need to come up with ideas, shape them into quality articles, and actually write them out. But there’s more to it. You also have to maintain practices that help you ensure quality writing standards. Here are 17 quick content development tips for the stage that comes after your ideas have been captured and…read more →
Sean D-Souza has a great article on writing for PowerPoints. And it applies equally well to marketing copywriting.
“Giving up the illusion that you can predict the future is a very liberating moment. All you can do is give yourself the capacity to respond. . . the creation of that capacity is the purpose of strategy.” – Lord John Browne This quote applies to a lot of things. I couldn’t help but think about marketing projects and small…read more →
Don’t you love it when people sprinkle the words “honestly” and “frankly” into their conversation? It sounds like rookie car salesman banter. When written in marketing copy, the effect is even more disturbing. It often shows up in these forms: “in truth,” “truthfully,” “to be completely frank,” and “quite frankly.” It’s supposed to sound conversational, but ends up arousing suspicion….read more →
How do you market to Generation Y – a class of texters, Twitterers, Tweeters, Twits and Facebook / Pinterest junkies? Sarah Perez does a great job uncovering the issues and delving deep into the behavioral trend that typifies this elusive demographic in her article titled: Why Gen Y Is Going to Change the Web To me, it’s difficult to imagine how…read more →
1. Find someone who knows marketing writing, not a manual writer, a programmer or a graphic design firm. (If you hire a design firm that provides writing, make sure that their writers are professionals with skills that demonstrate a high level of ability and experience.) 2. Find a marketing writer that knows your industry. Go even further, and see if…read more →
Just read a great article that addresses lead generation and white papers. Roger Warner makes a great case for ditching the carrot method of trading email addresses or login info for white papers. I’ve clipped some of the insightful tid-bits below. Thanks Roger! Insight #1: “For B2B web sites, the content that really matters in terms of positioning and prospecting…read more →
Economy of Words Everybody says this… but it bears repeating. If you reduce the number of words your readers have to endure to get your message, you’re way ahead of the game. It worked for Hemingway, and it works for advertising and marketing writers. When you simplify, you not only communicate better, you make your readers think you’re *smarter*. Stanford…read more →