Your marketing documents should act as natural extensions of your sales efforts. They need to be good enough to pay for themselves by consistently generating leads, appointments and closed business.
If you’re a creative professional, you may have noticed a bothersome trend. In an effort to reduce expenses, clients are getting creative with the ways they deconstruct projects, bid them out and re-assemble the final product. (This applies to lots of different creatives including, freelance copywriters, strategy folks, designers, social media marketers, SEO specialists, content developers and Web developers).
Are you a freelance copywriter, marketing creative, layout artist, designer, social media marketer, SEO specialist, content developer or a Web developer? Now’s the time to understand why and how your power is vaporizing.
So, when I talk to people about Facebook, Twitter and the like, I often come back to the idea that business is social and the Internet is just another communication device. It’s no different than the pony express, the written letter, the telegraph, the steam boat or the telephone.
I couldn’t resist and said, “Are you going to let me know when you switch back to dishonesty?”
Stop what you’re doing. Don’t get distracted or procrastinate. Send me a quick email with the copy in question. I’ll send you some options, ideas and a high quality alternative to your existing sentence.
Well, with a bigger screen or a different size ratio, you probably noticed that Microsoft Word docs (I’m using Microsoft Word 2007) look smaller on the bigger screens.
“Social media communication is about connecting with specifically targeted audiences”
..this discussion brings me to the following maxim: Don’t buy generalist products, and don’t be a generalist producer.
Are your marketing documents ready for an overhaul? Do you have in-house writing staff but need a fresh, outside perspective? Is your existing copy connecting fully with prospects, partners, employees and customers? Here’s an offer that won’t cost you anything but a simple referral once you’ve completed the process. This month (May ’09), QualityWriter is giving away a few free…read more →
“Phil – part of your talent lies in your ability to work with a host of personalities and corporate cultures..not an easy thing to do. Global Crossing looks forward to continuing our relationship with you. The only way you could get a “10″ on Response Time would be to become a full-time Global Crossing employee – which doesn’t’ appear to be in the cards. I put a 9 down only to manage my own expectations that I may need to wait a few days for you to be available…. 
”
Michelle Soltesz
Senior Marketing Communications Manager
Global Crossing
