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Posts Tagged "internet"

How to Eliminate Honesty from Your Copy and Gain Trust

How to Eliminate Honesty from Your Copy and Gain Trust

Don’t you love it when people sprinkle the words “honestly” and “frankly” into their conversation? It sounds like rookie car salesman banter. When written in marketing copy, the effect is even more disturbing. It often shows up in these forms: “in truth,” “truthfully,” “to be completely frank,” and “quite frankly.” It’s supposed to sound conversational, but ends up arousing suspicion….read more →