Would you consider yourself a difficult person to market to?
Do you research high-end products thoroughly before you purchase? Does it take lots of pressure to get you to move from one trusted brand or consumer product to another?
Me too. Especially when it comes to consumer goods like razor blades.
For years, I’ve happily used Gillette Good News razors. They’re simple, do the job and are inexpensive.
Until . . one day. . queue the bass drums. . I bought a package of Good News that included a free sample of the multi-blade Fusion product.
Now – I’ve tried these before. In fact – way back in the 1980’s I even had a power 2-blade razor that buzzes like the Gilette Power Fusion. I liked the concept and the shave back then.
But somehow I ended back up with the basic Good News razors. It was probably during a “simplicity” or economizing phase.
Anyway, I tried the Fusion sample and liked it a lot. The beard grew out less in a day, it seemed. That was a good deal for me.
So I ordered the Power Fusion product. And I’m waiting to get it from Alice.com. Mind you: this is after years and years of using the Gillette Good News razors.
The lesson? Persistent suggestions in your marketing materials (which were the actual product in my case) are CRITICAL!!! Never give up on this idea. Gillette sure doesn’t.
Offer samples, suggest up-sells, show the customer new ideas. IT WORKS.
It even worked on me – one of the more skeptical, difficult to motivate and move consumers I know.
Do you have any examples of how persistent messaging, product offerings or samples have motivated you to engage a company or switch products?
Please comment below.

