What the F*%$? Does Swearing Increase Marketing and Sales Persuasiveness?

I just read an interesting article on persuasion specialist Robert Cialdini’s Influence Report site. The studies he’s following indicate that “timid” swear words peppered throughout sales and marketing presentations capture the attention of the audience. If the words are left out (as indicated in group studies) the messages have less impact and memorability.

Here’s the article link again: What New Year Resolution Can REDUCE Your Persuasiveness? – Marketing and Sales Tips

Take a look and let me know what you think by leaving a comment.